Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled water — Hall’s brand of choice for drinking, brushing his teeth and submerging himself — that’s fantastic news.
“We’re so thankful to this incredible fitness influencer called Ashton Hall,” Saratoga-owner Primo Brands Corp.’s Chief Executive Officer Robbert Rietbroek said on an earnings call after Hall’s morning routine video went viral. “He really helped put our brand on the map.”
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