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Friday, June 20, 2025

Innovative Eyewear, Partner Smartech Show Reebok Smart Eyewear at Flagship Open in Times Sq

Innovative Eyewear (NASDAQ: LUCY) has announced a strategic partnership with Smartech Retail Group to showcase its Reebok Powered by Lucyd smart eyewear collection at Smartech's new flagship store in Times Square, New York City, launching July 22, 2025. The partnership places Innovative Eyewear's products alongside prominent tech brands like Sonos and Segway. CEO Harrison Gross emphasized the importance of live product demonstrations in driving customer adoption of smart eyewear. Smartech's Global Business Development Manager James Keating highlighted the growing significance of smart eyewear in connected lifestyle solutions and praised Lucyd's combination of fashion and functionality.

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