By Eric Peters, CIO of One River Asset Management
“Wayne, would you like to be governor of Canada?” asked Trump, speaking with his buddy Gretsky, tugging at the Overton Window with all his might. “MAKE GREENLAND GREAT AGAIN,” the President-Elect tweeted on Truth Social, sending his oldest son north with a box of red hats. He wouldn’t rule out taking the Panama Canal by force. And with each such suggestion, the window widened further.
The Overton Window is a concept in political science and sociology that refers to the range of policies or ideas considered acceptable in public discourse at a given time. Like most things in life, I learned about it rather late.
“We’re going to be changing the name of the Gulf of Mexico to the Gulf of America, which has a beautiful ring that covers a lot of territory, the Gulf of America. What a beautiful name,” Trump said at Mar-a-Lago, prying the window open so wide that nearly anything seems possible, plausible, probable.
Say such things enough times, amplify the words using our AI-enabled social media machines, and presto, nothing’s shocking. But not only that, AI will soon converge with quantum computing.
“The Willow processor performed a computation in under five minutes that would take one of today’s fastest supercomputers 10 septillion years. It lends credence to the notion that quantum computation occurs in many parallel universes, in line with the idea that we live in a multiverse,” wrote Google, presenting its latest breakthrough, cracking our perception of reality.
As the window widens fully, not only is nothing impossible, but almost anything can seem reasonable. The right and left tails of every distribution lengthen and fatten. And we are left unanchored, adrift, in an endless sea of wild possibility, volatility.
“I’m going to give you a report on drones about one day into the administration, because I think it’s ridiculous that they’re not telling you about what’s going on with the drones,” pledged the President-Elect.
Windows
John Overton posited that ideas travel through stages, moving from being seen as extreme or unthinkable to becoming widely accepted and adopted as policy. Democracy was once considered unthinkable. Universal suffrage too. Emancipation. Most things that matter have traveled this path. Here are Overton’s six stages:
- Unthinkable - outside of acceptable thought.
- Radical - at the edge of discussion.
- Acceptable - starting to gain traction.
- Sensible - reasonable and widely discussed.
- Popular - widely supported.
- Policy - acted upon and implemented.
Overton introduced this framework to describe how the feasibility of a policy idea depends not on its inherent merits but on whether it falls within the range of public acceptance. He argued that public policy is constrained by this “window” of acceptable ideas and politicians tend to stay within the window to maintain public support. But what was yesterday’s unthinkable can become tomorrow’s policy as the window widens, shifts left, or right. And what moves the window is naturally tied into one of life’s great mysteries, the superorganism we call humanity.
Overton’s framework helps us make sense of society, markets too, risks, opportunities. I try to look at emerging investment themes through this lens. With each move of the window, power structures shift, capital flows adjust, new winners emerge, incumbents struggle or fail. The nimble survive, thrive. With such stakes, those with influence are desperate to guide the process. Politicians, propagandists, business leaders, religious leaders, union bosses, authors, artists, athletes, advocacy groups, lobbyists, social media influencers, and now AI.
There was a time, not so long ago when it was radical or even unthinkable to call network news fake. No longer. And now we openly joke about Canada becoming our 51st state. Where that leads is anyone’s guess, but the window has widened. Greenland’s Prime Minister announced today that he’s ready to speak with Trump. I started trading in 1989 and never in that time has the Overton Window shifted this rapidly across so many dimensions. There’s no precedent for it in modern history. And this dynamic is becoming a new market fundamental.
But it’s not just Trump. Javier Millei has thrown open an anti-statist libertarian window that had been nailed shut for as long as I’ve been alive. Argentina had the best performing stock market in the world last year. This is breathtaking change. And in roughly two short years, we went from the FTX apocalypse to serious talk of strategic sovereign Bitcoin reserves.
That window is wide open. Intertwined with both Millei and Bitcoin is radical talk of sovereign insolvency throughout the western world. Before it’s over, make no mistake, we’ll be talking about massive entitlement cuts. But for today, that idea is stuck in the unthinkable stage.
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