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Monday, June 23, 2025

Indirect ways an investor can own part of a pro sports team

 The sports world was rocked last week after the Buss family sold the Los Angeles Lakers after owning the NBA team for over four decades and leading the franchise to 11 NBA championships. The transaction value of approximately $10 billion was the highest ever valuation for a U.S. professional sports franchise, which leads to questions on how investors could participate in the exclusive pro sports ownership sector.

Investors interested in owning a stake in professional sports teams have a few indirect ownership options. The Atlanta Braves parent company, Atlanta Braves Holdings (NASDAQ:BATRA) (NASDAQ:BATRK) is traded on the Nasdaq. Similarly, the New York Knicks and New York Rangers are owned by Madison Square Garden Sports Corp. (MSGS). 

In Europe, soccer giant Manchester United (NYSE:MANU) is a pure play investment in one of the world's most famous football clubs. Other European football clubs, such as Borussia Dortmund in Germany (OTCPK:BORUF), Juventus in Italy (OTCPK:JVTSF), Ajax in the Netherlands (AFCJX), F.C. Copenhagen in Denmark, and Celtic FC (OTCPK:CLTFF) in the UK, also offer shares to the public.

Major league baseball club Toronto Blue Jays is owned by Rogers Communications (RCI), which is listed on both the Toronto Stock Exchange and the New York Stock Exchange. Meanwhile, the Toronto Maple Leafs of the NHL and the Toronto Raptors of the NBA are both owned by Maple Leaf Sports & Entertainment, which is a private company and not publicly traded. However, Rogers Communications (RCI) is set to become the majority owner of MLSE. Finally, BCE Inc. (BCE) holds a minority ownership stake in the Montreal Canadiens

Pro sports teams that have traded publicly in the past include the Boston Celtics, Cleveland Indians, and Florida Panthers. 

A unique case in the pro sports industry is the Green Bay Packers football team, which is owned by a nonprofit with shares held by fans on a symbolic basis.

https://www.msn.com/en-us/money/other/the-indirect-ways-an-investor-can-own-part-of-a-pro-sports-team/ar-AA1Hf8tb

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