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Friday, September 26, 2025

Medirom to Double Authentication Devices to 200 Stores, with Altman, Blania



MEDIROM Healthcare Technologies (NASDAQ:MRM) has announced plans to expand the deployment of World ID's authentication device "Orb" to 200 locations across its Re.Ra.Ku relaxation studios in Japan, making it the largest installation of Orbs in the country.

The company is partnering with World, a "proof of human" protocol co-founded by Sam Altman and Alex Blania, to implement this technology that verifies human authenticity without personal identification. The initial deployment of 100 Orbs is set to complete this month, followed by the expansion to 200 locations.

MEDIROM operates over 300 wellness salons nationwide under various brands including Re.Ra.Ku, Spa Re.Ra.Ku, Re.Ra.Ku PRO, Bell Epoc, and Ruam Ruam, while also maintaining a presence in HealthTech with applications like Lav® and the MOTHER Bracelet® smart tracker.

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