Hiking the price of a drug before generics appear is a long-enshrined
practice, a situation that applies to most of the products singled out
by Icer.
Any concern that Icer might be
compromising its integrity by working closer with pharma companies on cost-effectiveness assessments can surely be put to bed with yesterday’s report. The US pricing watchdog’s first “
Unsupported Price Increase Report”
baldly points the finger at seven products that have enjoyed
substantial price rises over the past couple of years for which little
clinical justification could be found.
Unsurprisingly, the companies involved have widely decried the
report, which went so far as to put a number on the excessive costs
borne by patients, and the US healthcare system more widely. According
to Icer this amounted to $5.1bn over 2016-18, a figure that will provide
those campaigning for action on drug pricing a new stick with which to
beat the pharmaceutical industry.
Icer looked for clinical justifications for the price rises, but
other lifecycle considerations will matter just as much to a company
deciding how much to charge for a medicine. In reality, factors like
patent life or new competition in the field are probably the biggest
influences on a company’s pricing strategy, though of course this
message does not play as well when it comes to justifying the value of a
drug.
But a look at the products highlighted by Icer shows that, in the
period that the watchdog assessed, all were facing either an imminent
threat to sales from low-cost competitors or newer therapies. And hiking
the price of a product ahead of patent expiry is a long-established
practice.
Named and shamed… Icer’s naughty list |
Product |
Company |
Q4’16-Q4’18 net price change |
Increase in spending impact due to net price chg ($m) |
US sales 2018 ($bn) |
US sales 2024e ($bn) |
Note |
Humira |
Abbvie |
15.9% |
1,857 |
13.7 |
10.2 |
Biosimilars to launch in US in 2023; US sales forecast to peak in 2022 |
Rituxan |
Roche |
23.6% |
806 |
4.4 |
1.5 |
Biosimilars expected to launch late 2019/2020; US sales forecast to peak in 2018 |
Lyrica |
Pfizer |
22.2% |
688 |
3.6 |
0.1 |
Generics launched July 2019; US sales peaked 2018 |
Truvada |
Gilead |
23.1% |
550 |
2.6 |
0.2 |
Generics to launch in Sept 2020; US sales forecast to peak in 2018 |
Neulasta |
Amgen |
13.4% |
489 |
3.9 |
1.4 |
Biosimilar launched June 2018; US sales peaked 2017 |
Cialis |
Lilly |
32.5% |
403 |
1.1 |
0.1 |
Generics launched September 2018; US sales peaked 2016 |
Tecfidera |
Biogen |
9.8% |
313 |
3.3 |
1.9 |
US PTO decision due Feb 2020; US sales forecast to peak in 2019 |
Total increase in spending over two years |
5,106 |
|
|
|
Revlimid* |
Celgene |
– |
– |
6.5 |
7.1 |
Generics expected to launch in 2022; US sales forecast to peak in 2022 |
Genvoya* |
Gilead |
21.7% |
651 |
3.6 |
2.3 |
New HIV quad therapy launched in 2015; US sales peaked 2018 |
*Drugs with price increases with new clinical
evidence, though Icer did not conclude that the evidence justified those
price increases. Source: Icer unsupported price increase report,
EvaluatePharma for sales figures. |
Lilly, for example, was very motivated to eke what it could out of
Cialis: the impotence pill felt the pain of generics in 2017 when Viagra
copycats reached the market. A year later Cialis itself lost
exclusivity.
The biggest offender, Abbvie, has never been afraid of price hikes
and so Humira’s presence on this list should not come as a surprise. The
company made it clear that, in the wake of an aggressive price cut in
Europe to defend market share, Humira’s US price would continue to rise (
Abbvie manoeuvres to defend Humira to the last, November 7, 2018).
It should also be noted that Icer’s report identified 26 drugs whose
prices fell during this period. The biggest faller, Sanofi’s Lantus, saw
its spending impact due to net price change decline $1.3bn.
Generic competition
Celgene is presumably pursuing a similar strategy to Abbvie with
Revlimid, which has started to see some generic competition in certain
European countries before an expected launch of copycats in the US in
2022.
Amgen too has for years been relying on price hikes to deliver growth
in its Neulasta franchise. In a report last year Leerink analyst
Geoffrey Porges estimated that between 2014 and 2017 price increases
boosted the product’s sales despite falling volumes (
Price hikes are dead – long live price hikes, October 11, 2018).
It is also not surprising that Biogen has taken the opportunity to
hike Tecfidera while it can. A crucial patent hearing in February next
year will rule on the MS drug’s exclusivity, and if the decision goes
against the biotech company generics could enter in 2021.
It is unlikely that a robust defence of these price hikes will be
heard from those not employed by the pharmaceutical industry, and there
seems to be broad consensus in the US that its healthcare system is
simply too costly. Whether one agrees with Icer’s methods or not,
investigations like these are probably the only way to change pricing
practices.
https://www.evaluate.com/vantage/articles/news/policy-and-regulation/us-pricing-watchdog-spotlights-old-pharma-trick