Jefferies analyst Randal Konik raised his price target for Planet Fitness (PLNT) to $85 from $75 saying the company reported “great” Q1 results with comps and margins ahead of consensus. However, the shares are trading lower due to elevated expectations, Konik tells investors in a research note. He continues to believe Planet Fitness’ investments in marketing, expanding affinity programs, increasing Black Card penetration, and membership growth resemble a business model similar to that of Amazon.com (AMZN). The analyst sees upside in the shares and reiterates a Buy rating on the name.
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