Thursday’s move, which ends online sales, means Juul’s mango, fruit, creme and cucumber nicotine pod flavors will no longer be available for sale anywhere in the United States. The company last year pulled those flavors from retail stores but continued to sell them on its website with what the company said were “strict age-verification controls.”
Juul’s new chief executive, K.C. Crosthwaite, a veteran of Marlboro maker Altria Group Inc, announced the move Thursday as the company attempts to repair its relationship with regulators.
Soon after, Juul’s former CEO, Kevin Burns, stepped down.
Crosthwaite said in a statement Thursday that the company needs to “reset the vapor category” by “earning the trust of society,” working “cooperatively” with regulators and policymakers.
Juul will continue to sell mint, menthol and tobacco flavors online and in stores, though a spokesman said Thursday “we continue to review our policies and practices” in advance of the FDA’s proposed flavor ban and “have not made any final decisions.” The company will “fully support and comply with the final policy when effective.”
https://www.reuters.com/article/us-juul-flavors/juul-halts-all-u-s-sales-of-many-flavored-nicotine-liquids-idUSKBN1WW2JO
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