The Vapor Technology Association (VTA) is launching an advertising blitz to try and convince President Trump not to move ahead with his proposal to ban flavored e-cigarettes.
The organization is placing a one-week, six-figure buy that covers Fox News programming throughout the day, including “Fox & Friends,” which the president has been known to watch and tweet about.
Last month, Trump announced from the Oval Office that he was instituting a total ban on all e-cigarette flavors except tobacco until the companies can clear the Food and Drug Administration’s (FDA) strict regulatory requirements.
VTA’s ads,
however, don’t fault Trump at all. Instead, they praise Trump for
keeping his promises on making sure government agencies follow the law,
and blame faceless “bureaucrats” for the proposal.“Despite President
Trump’s efforts, bureaucrats are considering a huge new overreach:
they’re considering banning flavored vapor,” a narrator says in the
30-second ad. “Vaping is at least 95 percent safer than smoking. But if
the government bans flavored vapor, 150,000 jobs — gone. Millions will
resort to cigarettes or the black market.”
The ads, which will also run online, are expected to begin Thursday.
The VTA represents many e-cigarette manufacturers but split with Juul over the summer after the group filed a lawsuit against the FDA.
The ads are the latest attempt to sway Trump into changing his mind about the policy, which has yet to be formally implemented. The ads echo the language used by conservatives, who say the flavor ban will harm small businesses and is a violation of core Republican free-market principles.
https://thehill.com/policy/healthcare/466176-vaping-industry-group-launches-fox-news-ad-blitz
The organization is placing a one-week, six-figure buy that covers Fox News programming throughout the day, including “Fox & Friends,” which the president has been known to watch and tweet about.
Last month, Trump announced from the Oval Office that he was instituting a total ban on all e-cigarette flavors except tobacco until the companies can clear the Food and Drug Administration’s (FDA) strict regulatory requirements.
The ads, which will also run online, are expected to begin Thursday.
The VTA represents many e-cigarette manufacturers but split with Juul over the summer after the group filed a lawsuit against the FDA.
The ads are the latest attempt to sway Trump into changing his mind about the policy, which has yet to be formally implemented. The ads echo the language used by conservatives, who say the flavor ban will harm small businesses and is a violation of core Republican free-market principles.
https://thehill.com/policy/healthcare/466176-vaping-industry-group-launches-fox-news-ad-blitz
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