Airbnb is about to go on a cleaning binge.
The home-sharing service, under pressure from the coronavirus
crisis, said Monday that it is establishing a new recommended “cleaning
protocol” with the goal of reassuring both rental property hosts and
their guests.
Airbnb said in a statement that the optional
protocol will offer guidance on the best and safest practices for
cleansing a residence’s various rooms. It will include a manual more
than 40 pages long establishing the standards, as well as
specifying particular chemicals and other products to do the job.
The protocol, for those hosts who choose to opt
in, will also require a minimum 24 hours between rentals to reduce the
chance a guest might encounter any residual viruses. Potential guests
will be able to see whether hosts have opted in.
A top company official said Airbnb knows from surveys that cleanliness is a high priority with guests.
“It was clear they wanted to know what you were
doing to make sure the place itself would be clean,” said Chris Lehane, a
senior vice president, in an interview.
The travel industry has started to take notice of the need to offer reassurances about cleaning. Last week, for instance, Marriott International said it will adopt its own enhanced standards, including spraying hotel rooms with disinfectant after every guest stay.
Airbnb’s new global protocols being issued early next month come at a
difficult time. Travel has dropped sharply worldwide. While the
privately held Airbnb hasn’t disclosed the impact on its business, U.S.
hotels had only 23.4% of their rooms occupied between April 14 and April
20, a decline of 64.4% compared to the same week a year ago, data analytical firm STR reported last week. To help it through the downturn, Airbnb announced loans and investments totaling $2 billion earlier this month.In the face of the pandemic, Airbnb has already encountered flak from both hosts and customers as it has tried to navigate the new era. In March, Airbnb was criticized by guests who felt they were being left out on a limb by unclear cancellation policies. Then, when Airbnb established policies, it apologized to hosts who felt it was unfair that they would have to foot refunds because of cancellations. Airbnb ended up establishing a $250 million fund to cover hosts’ refund costs.
The new cleaning protocols are only a first step, Lehane said, in what could be a longer process.
“This is a new baseline,” Lehane said of the
guidance. The standards are intended as an enhancement of a system in
which guests simply ranked cleanliness of accommodations on a 1 to 5
scale. The expectation, he added, was that most travelers would steer
clear of places with residences with lower rankings.
For hosts, the guidelines will offer
recommendations for personal protective equipment, like masks and
gloves, while cleaning. In addition to rentals be spaced out by a
minimum of 24 hours for hosts that have opted in to the cleaning
protocols, Lehane said hosts will have the option of an online feature
that automatically prevents bookings less than 72 hours apart for an
extra measure of safety.
“This is based on the idea that you have a long
enough time period so that a virus … would have a very difficult time”
surviving before the next guest arrives, Lehane said.
The idea of spacing guest stays isn’t unique to Airbnb.
In addition to rigorous cleaning, Oxford Hotels
& Resorts, which manages a string of upscale hotels across the
country, is leaving rooms empty after guests leave as a precaution. “We
let that room sit for as long as we can,” President George Jordan told
USA TODAY.
Lehane said he believes the protocols will be
accepted by hosts. “This will be an important part of their value
proposition,” he said.
San Francisco-based Airbnb, in a statement, said
the protocols were compiled based on recommendations from the Centers
for Disease Control and Prevention and in consultation with Dr. Vivek Murthy, U.S. surgeon general from 2014 to 2017.
“We are working with leading experts in health and
hygiene” in a way that will have “hosts and guests uniting to offer,
manage and enjoy cleaner accommodations,” said Greg Greeley, president
of homes at Airbnb, in a statement
https://www.usatoday.com/story/travel/hotels/2020/04/27/coronavirus-airbnb-mandate-cleaning-24-hours-between-rentals/3024951001/
No comments:
Post a Comment
Note: Only a member of this blog may post a comment.