During this year’s Super Bowl, Dexcom will air a commercial starring pop star Nick Jonas, announcing the US launch of its latest continuous glucose monitor (CGM), the Dexcom G7. The device, perhaps the year’s most anticipated release in diabetes tech, promises to raise awareness about the power of CGM and Time in Range.
Dexcom announced this week that the long-anticipated US debut of its next generation continuous glucose monitor (CGM), Dexcom G7, will be featured in a Super Bowl ad starring pop star Nick Jonas.
Over the past year, G7 has also been released in the United Kingdom, Ireland, Germany, Austria, and Hong Kong.
The ad will be viewed by approximately 4.8 million Americans with diabetes on insulin, along with millions more with personal connections to the diabetes community, displaying diabetes and the power of CGM on a global, mainstream level.
Two years ago, the company also used the Super Bowl to spotlight its previous CGM, Dexcom G6, in a commercial with Jonas.
“At its core, the commercial is about representation for people with diabetes,” Kevin Sayer, Dexcom CEO, said about the latest ad. “When Dexcom launched its first Super Bowl ad in 2021, it was the first time diabetes was put on a stage like this. This year’s commercial aims to continue these efforts as part of a broader awareness campaign to highlight the ‘magic moments’ people with diabetes can experience with a little help from their Dexcom CGM.”
In the commercial, Jonas reveals the device using a magician’s sleight of hand and shows the simple device insertion and mobile app display – you can watch the ad below.
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