Meta Platforms, the parent company of Facebook and Instagram, is expanding a suite of generative artificial-intelligence tools for use by its advertisers, the company's latest move to integrate AI into its consumer products.
Meta said Tuesday that the new features will eventually allow its 10 million advertisers to upload images of their products to generate new versions of the images and accompanying text for marketing purposes.
The tools, which build on past features that allowed advertisers to make simple image alterations, will include text generation that will soon be powered by the company's latest version of its large-language model, Llama 3.
The features are available to businesses that use Meta's ad platform to create and manage their advertising and are being rolled out gradually. Meta aims to have the tools available globally by the end of the year.
Advertising made up more than 97% of Meta's revenue in the first quarter.
Meta has been investing heavily in its generative AI technology. It released Llama 3 last month, saying it would begin featuring the technology more prominently in apps including Instagram and WhatsApp. Llama 3 can instantly generate images and provide users with article summaries.
Meta last month said it had boosted its capital-expenditure plans this year to $35 billion to $40 billion from the $30 billion to $37 billion previously projected due to investments in AI. It expects spending to rise next year as well.
Alphabet's Google announced a similar expansion of AI ad features in February to allow advertisers to generate images for their marketing.
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