- Coffee giant struggling in mainland as Luckin, others rise
- Tony Yang looks to franchise partnerships as part of new push
Starbucks Corp. hired its first-ever chief growth officer in China, tasked with luring back young coffee drinkers as the US chain struggles with cheaper local rivals in its biggest international market.
The executive, Tony Yang, has been on board since November and will pursue a strategy of brokering tie-ins with entertainment franchises and pop culture icons to market itself to consumers, Starbucks China told Bloomberg on Monday.
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