The sweeping tariffs signed into existence by President Donald Trump over the last week have sent shockwaves through the auto industry. Several automakers have suggested they may need to or will raise prices to counter the effects of the levies. The Ford Motor Company, however, is responding in a very different way: by offering their employee pricing program to everyone.
According to reports by The Detroit Free Press and Reuters, Ford will offer its so-called A-Plan pricing on most Ford and Lincoln vehicles to all buyers, not just those who work for the company, through June 2. A separate program that offers a free home charger and complimentary installation to those people who purchase or lease an all-electric vehicle has also been extended through June 30.
A new ad campaign called “From America, For America” has been launched to announce this new program. But the campaign does more than just communicate the discount program; it lets people know Ford employs more hourly workers and assembles more vehicles in America than any other automaker, according to the Free Press.
https://www.roadandtrack.com/news/a64376162/ford-tariff-response-employee-pricing-for-all/
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