EU unveils Digital Fairness Act to protect consumers

 The European Commission presented its proposal for a Digital Fairness Act (DFA) on Wednesday with the goal of extending equal consumer protection rules to the online space.

The proposal includes a ban on "manipulative marketing tactics," as well as obligations to clearly state prices and disclose influencer marketing. The DFA also aims to ensure consumers are given the option to "turn off addictive design features that encourage excessive or compulsive spending" and restrict "unfair personalized ads and prices that target minors or take advantage of sensitive data."

The Commission also proposed a revision of the Consumer Protection Cooperation Regulation (CPC Regulation), granting it "stronger powers to directly investigate and issue fines in large-scale cases that have a significant impact on consumers" in the bloc.

https://breakingthenews.net/Article/EU-unveils-Digital-Fairness-Act-to-protect-consumers/67537034