Walgreens Boots Alliance (WBA) and Alibaba Group (BABA) announced the launch of a Boots flagship store on Tmall Global, Alibaba’s B2C platform for international brands and retailers, to introduce a number of iconic Boots beauty brands to more than half a billion consumers on Alibaba’s platforms in China. The new Boots flagship Tmall Global store gives Chinese consumers access to some of the most popular Boots beauty brands in the UK and the U.S., initially No7, Soap & Glory and Boots Cucumber, reflecting the Chinese consumers’ increasing sophistication and appetite for high-quality, international beauty brands.
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