Altria removing pod-based e-vapor products from market until OKd by FDA

In September, the U.S. Food and Drug Administration announced a number of additional steps to address underage use of e-vapor products. The FDA also asked several companies, including Altria, to provide plans to address underage use of e-vapor products. “Altria welcomed FDA’s action and recently met with FDA Commissioner Gottlieb to discuss actions that could be taken,” the company stated. Today, Altria announced the following actions: Nu Mark will remove from the market MarkTen Elite and Apex by MarkTen pod-based products until these products receive a market order from the FDA or the youth issue is otherwise addressed; For its remaining MarkTen and Green Smoke cig-a-like products, Nu Mark will sell only tobacco, menthol and mint varieties. Nu Mark will discontinue the sale of all other flavor variants of our cig-a-like products until these products receive a market order from the FDA or the youth issue is otherwise addressed; and Altria will support federal legislation to establish 21 as the minimum age to purchase any tobacco product.

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