Walgreens is stepping up its emphasis on beauty with a new partnership with Birchbox, CNBC reports. Walgreens, which will take a minority stake in the digital beauty subscription company, will start a pilot program with Birchbox in 11 Walgreens stores Chicago, Dallas, Los Angeles, Miami, Minneapolis and New York City, as well as an online partnership, with Walgreens adding a Birchbox section to its website, according to the report. “Beauty is a very important category for Walgreens, and we’ve been doing a huge amount of work to get ourselves ready for a partnership like this to take us to the next step,” said Lauren Brindley, Walgreens’ group vice president of beauty and personal care
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