Red Sea Project
SAUDI KINGDOM PUBLIC INVESTMENT FUND
The Saudi Kingdom Public Investment Fund recently announced plans for a new luxury development on the coast of the Red Sea. Led by luxury hospitality expert Nicholas Naples, the Amaala Project is one of Crown Prince Mohammed bin Salman’s major development projects to create a tourist destination on the Kingdom’s northwestern coast. The goal is to create a new destination for luxury tourism which focuses on recovery, health, and treatment while developing the tourism sector of Saudi Arabia.
Amaala ProjectSAUDI KINGDOM PUBLIC INVESTMENT FUND
Amaala is focused on several categories: Wellness, healthy living and sports; art and culture; and sea, sun and lifestyle with the resort being planned over three sites within the Prince Mohammed bin Salman Natural Reserve on the northwestern coast of Saudi Arabia. The development will include more than 2,500, hotel rooms as well as 700 luxury villas with plans to open the first part of the development at the end of 2020 with completion by 2028.
Red Sea project
SAUDI KINGDOM PUBLIC INVESTMENT FUND
The project plans, however, could be postponed indefinitely in the wake of foreign capital boycotts following the death of journalist Jamal Khashoggi. At risk are several previously announced major projects in the area including the massive NEOM City in Tabuk to compete with Silicon Valley and the spectacular Red Sea Project reef destination resort.
Billionaire Richard Branson announced he would be suspending his planned $1 billion investment into the fund until further notice. “I had high hopes for the current government in the Kingdom of Saudi Arabia and its leader Crown Prince Mohammed bin Salman and it is why I was delighted to accept two directorships in the tourism projects around the Red Sea. I felt that I could give practical development advice and also help protect the precious environment around the coastline and islands,” he said.
He continued, “What has reportedly happened in Turkey around the disappearance of journalist Jamal Khashoggi, if proved true, would clearly change the ability of any of us in the West to do business with the Saudi Government. We have asked for more information from the authorities in Saudi and to clarify their position in relation to Mr. Khashoggi.”
Amaala Project coastline
SAUDI KINGDOM PUBLIC INVESTMENT FUND
Development plans will continue however for the new Amaala project and according to Nicholas Naples “Amaala represents a unique and transformational luxury experience where full-fledged wellness tourism is integrated alongside a curated mix of arts, culture, and sports offerings that are individually tailored for the ultra-luxury lifestyle, including the availability of a fashion scene, healthy-living services, and year-round sea expeditions.”
Aerial rendering of Amaala Project
SAUDI KINGDOM PUBLIC INVESTMENT FUND
Amaala plans to feature stunning futuristic architecture and high-end luxury in both hotels and private villas as well a retail village and an academy of the arts with cultural events and performances. The area offers up amazing scenery, mountain landscapes, and diving with perfectly clear coral reefs. A large marina and superyacht club will also be offered.
In addition, the previously announced Red Sea Project will be a luxury resort destination located across 50 untouched islands within a lagoon along the Western coast of the Kingdom of Saudi Arabia, between the cities of Umluj and Al Wajh. Home to environmentally protected coral reefs, mangroves, and several endangered marine species, the destination also includes numerous dormant volcanoes.
Nabatean ruins of Madain Saleh
GETTY
The Red Sea project’s nature reserve is inhabited by rare wildlife including Arabian leopards, wolves, wildcats, and falcons. Tourists will also be able to visit the ancient ruins at Mada’in Saleh, which is also Saudi Arabia’s first UNESCO World Heritage site. Hot air balloon tours will also be established over the ruins to create a tourist attraction similar to Cappadocia in Turkey and finally, a new mountaineering development called Wadi Al Disah is being created on the southwest Tabuk region within a valley of palm trees and freshwater springs to eventually offer spectacular climbing sites around the Nabataean tombs.
Villa rendering at Red Sea Project
SAUDI KINGDOM PUBLIC INVESTMENT FUND
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