Juul to market e-cigs as anti-smoking tool to employers, insurers, CNBC says

E-cigarette company Juul is attempting to pitch its product to companies and insurers who want to help their employees quite smoking tobacco as the company continues to fend off criticism that its e-cigarettes have caused an epidemic in teen smoking, CNBC’s Angelica LaVito and Christina Farr report. The company has tapped former Cardinal Health (CAH) executive Douglas Roberts to head its new “enterprise markets team,” which is centered on reaching deals with health plans, providers, self-insured employers and the public sector, LaVito and Farr report. That team currently includes 17 employees, Roberts told CNBC in an interview. The former Cardinal exec told CNBC that he opted to take the position with Juul because it was clear to him that large hospitals nationwide were seeking ways to make a major impact across their patient population and the role felt like a “natural opportunity” to do that. Publicly traded companies in the tobacco space include Altria Group (MO), British American Tobacco (BTI) and Philip Morris (PM).

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