At in-cosmetics Global 2019, Lonza today launches the newest in its portfolio of bioactives, H2OBioEV™ Bioactive, a multifunctional cosmetic ingredient that revitalizes, rejuvenates and moisturizes skin. In-cosmetics Global 2019 takes place 2-4 April in Paris (FR). Lonza will be at Stand L88.
‘H2OBioEV™ Bioactive moisturizes by replenishing essential humectants, which provide an optimal environment for epidermal proteins to form and maintain a strong barrier, thus restoring a smooth and radiant appearance,’ said Vanessa Arruda, PhD, Global Market Development Manager, Bioactives. ‘It is an evolution in moisturization, to refresh and revitalize skin.’
H2OBioEV™ BioActive is unique because it offers three different biophysical and biochemical approaches to address dry skin from a single ingredient. H2OBioEV™ bioactive rejuvenates skin by:
- Depositing an invisible film that locks moisture in the skin
- Replenishing essential humectants and providing a stabilizing environment for functional skin proteins
- Stimulating the expression of proteins essential to forming and maintaining an optimal skin barrier function
‘The modern consumer has different needs and expectations, which change the way she or he chooses products,’ Dr. Arruda said, referring to a recent Euromonitor survey.1‘Rather than looking for a specific type of product, consumers are looking for cutting-edge technologies that provide particular functionalities. They recognize five categories of functionality in cosmetic products: rejuvenating, age defying, age reversing, beauty enhancing and imperfection correcting.’
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