WW International (WW -10%) shares have been sliding steadily lower through the day after drugmaker Novo Nordisk (NVO -1.4%) and behavior management company Noom said yesterday they were teaming up to develop programs to help people with obesity achieve and maintain weight loss.
Noom has developed a weight-loss app and a
personalized meal-planning service it says already is used by 45M people
worldwide that helps overweight people make behavioral changes that can
help them slim down.
Novo says it has completed an eight-month pilot
that combined Noom’s behavior change programs with its “more than 95
years of experience in helping people living with chronic diseases.”
The companies say their collaboration initially
will make solutions for behavior change and education available to
people with obesity in the U.S.
https://seekingalpha.com/news/3503508-ww-tanks-10-percent-novo-nordisk-noom-unveil-weight-management-plan
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