Legalize America has been officially unveiled as the country's first Super Political Action Committee (Super PAC) focusing exclusively on cannabis reform. Supported by leading regulated cannabis companies in the United States, the independent expenditure organization is geared towards thrusting the issue of cannabis into the spotlight in the 2024 election and beyond.
Legalize America's primary mission is to reform the existing cannabis laws across the United States, but the Super PAC's commitment extends beyond just legalizing the plant. Matt Harrell, the chair of Legalize America and a notable figure from Curaleaf
, said "Legalize America is committed to ending cannabis prohibition and advancing expungement efforts and responsible use." The group's planned strategies include scorecards, endorsements and focused independent expenditure campaigns, all aiming to catalyze cannabis reform and lay the foundation for a prosperous and fair cannabis industry.Legalize America's objective is to accelerate the nation's shift towards cannabis reform. Pete Meachum, the secretary of Legalize America and a representative of the Cronos Group
, said, "We believe the 2024 presidential election will be a pivotal moment in the fight to end cannabis prohibition. We are laying the groundwork now to use advertising, grassroots engagement, voter outreach and events to keep cannabis front and center throughout the campaign."
Legalize America plans to form alliances with renowned public figures and brands to raise funds that will push forward their reform agenda. The group is also considering collaborations with industry partners to enable customers at regulated cannabis dispensaries to directly support the campaign through "round up" donations.
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