Shares in European hearing aid makers slipped in early trading on Tuesday after Apple rolled out hearing aid features.
Apple said its AirPods Pro 2 could now be "transformed" into a personalized hearing aid via an upcoming software update that would boost specific sounds in real time, including parts of speech or elements within a user's environment.
Shares in Italy's Amplifon dropped as much as 7.2% earlier in the session and were down 5.7% by 0845 GMT. Other hearing aid makers, Sonova, Demant and GN Store Nord, fell between 2% and 4%.
Shares in European hearing aid makers slipped in early trading on Tuesday after Apple rolled out hearing aid features.
Apple said its AirPods Pro 2 could now be "transformed" into a personalized hearing aid via an upcoming software update that would boost specific sounds in real time, including parts of speech or elements within a user's environment.
Shares in Italy's Amplifon dropped as much as 7.2% earlier in the session and were down 5.7% by 0845 GMT. Other hearing aid makers, Sonova, Demant and GN Store Nord, fell between 2% and 4%.
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