AAD survey shows sharp increase in sun damage across the U.S.

 A recent survey of more than 1,000 U.S. adults showed that nearly all Americans believe sun protection is important, with 1 in 4 citing the influence of a dermatologist as the reason. However, Americans have experienced sun damage at increasing rates since 2020, putting themselves at risk for skin cancer.

Ninety-six percent of Americans believe sun protection is important. Despite this, 67% of Americans got tanned or darker skin in 2024, up from 54% in 2020. Additionally, 35% were sunburned, up from 25% in 2020, including nearly 50% of Gen Z and millennials.

In recognition of Skin Cancer Awareness Month (May) and Melanoma Monday® on May 5, the American Academy of Dermatology (AAD) is encouraging the public to practice safe sun to reduce their risk of skin cancer.

Fifty-one-year-old mother of two, Alison Houston echoes the importance of practicing safe sun habits following her own melanoma diagnosis in June 2020. While the deadliest form of skin cancer, melanoma is highly treatable if caught early. Luckily for Alison, board-certified dermatologist Sandra Johnson, MD, FAAD, did just that.

“I have had several moles previously removed, but none had been skin cancer. At my yearly skin check, my dermatologist noticed a new spot that looked suspicious on the right side of my stomach and was removed and examined for signs of cancer. A few days later, the results came back with a diagnosis of melanoma,” said Alison. “With my fair skin, I’ve learned firsthand how important it is to stay protected, and I encourage others to take sun safety seriously.”

Alison’s skin cancer journey has also impacted her family’s relationship with sun protection.

“While I did use sun protection before my diagnosis, I was nowhere near as vigilant as I am now,” said Alison. “My husband and two sons join me in wearing sunscreen daily, and we make sure to never forget a hat and sun protective clothing to cover any exposed area not covered by sunscreen.”

With more than one-third of Americans experiencing sunburn in 2024, it is more important than ever to discuss prevention and early detection of skin cancer. This is particularly important for individuals who put themselves at a greater risk for skin cancer and early aging by tanning indoors or spending extended periods of time in the sun, according to AAD President Susan C. Taylor, MD, FAAD.

“In 2024, one in six Americans felt it was worth looking great now even if it means looking worse later in life with two-thirds of Americans preferring how their skin looks with a tan,” said Dr. Taylor. “Many people don’t realize that the steps they take now to protect themselves from the sun can make a huge difference down the road — do your future self a favor and take action today.”

https://www.aad.org/news/new-survey-shows-sharp-increase-in-sun-damage