Hims & Hers Health, Inc. ("Hims & Hers", NYSE: HIMS), the multi-specialty telehealth platform focused on providing modern personalized health and wellness experiences to consumers, today announced a partnership with Urban Outfitters, Inc. (NASDAQ:URBN), a leading lifestyle products and services company that is dedicated to inspiring their customers through a unique combination of product, creativity and cultural understanding — which will offer personalized health and wellness solutions, starting with the availability of select Hims products, on urbanoutfitters.com.
"Our priority has, and will always be, the consumer," said Melissa Baird, Chief Operating Officer of Hims & Hers. "At Hims & Hers, we’re trying to provide everyone with access to gorgeously designed, high quality, personalized, and affordable products that benefit their health and wellness. Being able to expand our product reach to consumers through a partnership with such an iconic and inspirational lifestyle brand is incredibly exciting for us. We are truly honored to partner with Urban Outfitters and make Hims & Hers’ solutions available to their digitally native and diverse audience via urbanoutfitters.com."
Hims & Hers and Urban Outfitters plan to expand the offering in the coming months by introducing select Hers products and offering more Hims solutions on UrbanOutfitters.com. The planned offering will include options for consumers seeking solutions for skin care and hair loss, sexual health and wellness, supplements, and other personal care items. The Blur Stick Concealer for Men, recently launched by Hims, will be Urban Outfitters first foray into men’s makeup.
"Digitally native consumers who visit Urban Outfitters are looking for the most personalized experiences that help them express their authentic selves," said Jena Tracey, Executive Director of Merchandising for Urban Outfitters. "There is great synergy between the Urban Outfitters customer and those digitally native consumers who are interested in the personalized health and wellness offerings of Hims & Hers, and we are thrilled to be offering such beautiful and high quality products to people on our site."
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