SOBR Safe, Inc. (NASDAQ:SOBR) (SOBRsafe™ or the Company), providers of passive, touch-based alcohol detection technology, today announced that its Safe Driver solutions are in active market use, with broad expansion announced and underway. The National Transportation Safety Board (NTSB) recently highlighted "the need for technology solutions to eliminate impaired driving", and its Chair Jennifer Homendy implored, "We need to implement the technologies we have right here, right now to save lives."
SOBRsafe's passive alcohol detection in its stationary SOBRcheck™ form is currently helping ensure driver safety for companies like Continental Services and its 1,800 employees across four states. As Continental CEO Matt Hubbard stated, "SOBRsafe provides an innovative solution to proactively manage our existing alcohol policy, while complementing our existing safe operations. SOBRsafe supports our mission to provide a safe environment and community." View an introductory video on SOBRcheck here.
SOBRsafe has now launched its continuous mobile monitoring solution, the fitness-style wearable wristband SOBRsure™. The Company has entered the rideshare industry with partner RubiRides, a service specializing in safe transportation for children. Explained RubiRides Founder and CEO Noreen Butler, "SOBRsafe is revolutionizing preventative alcohol monitoring solutions. SOBRsafe's devices will add yet another layer of confidence to our trips, protecting both drivers and riders and helping ensure that our trips are alcohol-free."
SOBRsafe intends to launch a version of its wearable band for teen drivers in the first quarter of 2023.
"We started SOBRsafe to support recovery and help save lives, and we believe our technology is making a positive contribution now, in real-time," stated SOBRsafe Chairman & CEO Dave Gandini. "Our touch-based technology is hygienic and non-invasive - no breath, blood or urine samples required. With its adoption by employers, agencies and parents, we feel we can bring safer roads to communities across the nation."
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