Microsoft Corporation announced on Thursday that it is launching a new company, dubbed Microsoft Frontier Company, to help businesses adopt artificial intelligence (AI).
The tech giant is investing $2.5 billion in the new unit, which will employ 6,000 industry and engineering experts. The new business will focus on "delivering Frontier Transformation through AI for our customers around the world," providing "a unique combination of skills inclusive of deep industry knowledge, change management and continuous improvement experience, and enterprise-grade AI engineering expertise," the company said. It added that Microsoft's platform offers businesses the choice to use the model best suited to each situation, whether it's from OpenAI, Anthropic, Microsoft AI, open source, or a specialized model built for a specific industry, "without ceding control to any one of them."
Microsoft Commercial Business CEO Judson Althoff said he picked Rodrigo Kede Lima, current Microsoft Asia president, to lead the new company.
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