Queue-it & Akamai Launch "Hype Event Protection" to Stop Bots from Hijacking High-Demand Sales

Akamai (NASDAQ: AKAM) and Queue-it launched Hype Event Protection on October 6, 2025, a joint solution combining Akamai Bot Manager and Queue-it virtual waiting room to protect high‑demand sales from bots.

The solution limits bots' speed and scale by controlling traffic into events, randomizing customers into queues, and blocking or re‑queuing detected bots. A European ticketing provider used the solution in August 2025; in one on‑sale it reportedly mitigated over 2 million bots (≈98% of traffic) and gave real fans a 50x higher chance of securing tickets. Hype Event Protection is available to organizations using both Akamai Bot Manager and Queue-it virtual waiting rooms.

https://www.stocktitan.net/news/AKAM/queue-it-akamai-launch-hype-event-protection-to-stop-bots-from-at3j2i5a7ak1.html