Micron (Nasdaq: MU) announced it will exit the Crucial consumer business, ending consumer-branded product sales through retailers, e-tailers and distributors worldwide.
Micron will continue Crucial consumer shipments through the end of fiscal Q2 (February 2026), and will provide continued warranty service and support for Crucial products. The company said it will keep selling Micron-branded enterprise products to commercial customers globally.
Micron framed the move as part of a portfolio transformation to prioritize enterprise and commercial segments, improve supply and support for strategic customers driven by AI data-center demand, and pursue redeployment opportunities for affected team members.
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