OpenAI Inc. is considering incorporating specially created advertisements into ChatGPT, The Information reported on Tuesday.
According to people familiar with the matter, the company has begun developing specialized tools that create digital ads tailored to each user, based on their search history and inquiries, rather than simply repurposing marketing materials from social media. The employees also considered the option of providing the users with sponsored content that would also align with their previous searches. One of the sources said that OpenAI has contemplated adding a disclaimer that would underscore the result given was sponsored.
It was previously reported that OpenAI began reconsidering its previous ad policy, which its Chief Executive Officer (CEO), Sam Altman, had previously opposed.
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