Planet Fitness cuts 2026 outlook to about 1% same-club growth
Planet Fitness cuts 2026 outlook to about 1% same-club growth as William Blair downgrades to Market Perform
- Company now guides 2026 system-wide same-club sales growth of about 1%, down from prior 4%–5%.
- Updated 2026 outlook calls for roughly 7% revenue growth, 6% adjusted EBITDA growth and 4% adjusted EPS growth.
- William Blair downgraded Planet Fitness to Market Perform from Outperform, citing slower-than-expected member sign-ups and paused Black Card price increase.
- Planet Fitness paused its planned national Black Card price increase, contributing to its softer long-term growth outlook.
- Outlook reduction followed slower-than-expected net member additions during the first quarter.
- First-quarter EPS of $0.74 rose 25% YoY, while revenue of $337.2M increased 22% YoY.
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