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Thursday, March 19, 2026

Novo Nordisk (NVO) Expands Obesity Drug Access in Japan Amid Market Challenges

 Novo Nordisk (NVO) is making strategic moves to expand its reach in Japan by offering obesity treatments such as Wegovy to patients who are willing to pay out-of-pocket. This initiative is part of the company's efforts to enhance access to GLP-1 drugs, despite facing challenges such as a significant drop in market value. The company's assets under management have fallen to DKK 694 billion (€93 billion) from DKK 1,060 billion (€142 billion) in 2024. Additionally, Novo Nordisk is contending with increased competition from Eli Lilly (LLY) and cheaper alternatives, resulting in a decline of about 48% in its stock value in 2025 and another ~26% in 2026.

https://www.gurufocus.com/news/8725034/novo-nordisk-nvo-expands-obesity-drug-access-in-japan-amid-market-challenges

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