Hyundai Motor Group Executive Chair Chung Euisun had a closed-door meeting with Nvidia CEO Jensen Huang during CES 2026, in a move to possibly expand the carmaker’s alliance with the chipmaker into autonomous driving.
The high-profile gathering of the two tech moguls on Tuesday (local time) came shortly after Nvidia released the Alpamayo open artificial intelligence (AI) platform for self-driving at the world’s largest tech fair.
With Hyundai Motor Group at an apparent disadvantage in the global race for self-driving, Chung’s meeting with Huang raises expectations for the carmaker to equip its vehicles with Nvidia’s up-to-date autonomous driving platform. Alpamayo allows cars to perceive and reason like human beings
Nvidia plans to apply the platform to Mercedes-Benz vehicles first and then widen it to cars from other brands. When asked about the potential partnership with Nvidia’s autonomous driving business, Hyundai Motor Group Vice Chair Chang Jae-hoon recently said it is possible.
Chung also visited the group’s booth at the Las Vegas Convention Center, where he inspected the carmaker’s renewed AI strategy converged with robotics. Hyundai Motor Group set up the largest booth at the West Hall of the CES venue.
He also visited Doosan Group’s booth to seek further partnerships with the company. Both Hyundai Motor and Doosan are forging partnerships in hydrogen energy and robotics.
Chung was also seen at exhibition booths of other major tech firms, such as Samsung Electronics, LG Electronics and Qualcomm, to get updated with the latest tech trends and seek partnerships with global big tech firms.
Chung’s CES visit made headlines, as he joined the tech fair shortly after ending his trip to China on the sidelines of a summit between President Lee Jae Myung and his Chinese counterpart Xi Jinping. Samsung Electronics Executive Chairman Lee Jae-yong and LG Group Chairman Koo Kwang-mo, both of whom also joined Korea’s business delegation to China, did not make a trip to the United States for CES.
“The Hyundai Motor Group chief’s CES visit displays the carmaker’s strong willingness to expand partnerships with global tech giants at a time when the auto industry is entering a major paradigm shift for autonomous driving and AI,” an industry official said.
Chung was briefed on AI-powered vehicle solutions during his visit to an LG Electronics booth. The solutions included an AI cockpit and advanced in-cabin sensing for driver safety.
He then moved to the Wynn Las Vegas hotel to visit Samsung Electronics’ exhibition booth, where he was greeted by Samsung Electronics co-CEO Roh Tae-moon. Chung viewed a series of Samsung’s latest products, such as the 130-inch Micro RGB TV, AI refrigerator, robot vacuum cleaner and Galaxy Z TriFold smartphone.
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