Citigroup Inc.'s United States Consumer Cards business unveiled on Wednesday Citi Commerce Media, a new media platform "designed to help brands reach US customers at key moments in the purchase journey."
According to a company statement, the platform will combine "consumer insights, paid media solutions and closed-loop measurement to help brands connect with consumers more effectively."
The launch came after Citi agreed to purchase another commerce media and rewards platform Kard.
https://breakingthenews.net/Article/Citi-launches-Citi-Commerce-Media/67161322
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